The addicting power of incentives

Paul Hebert, one of the great bloggers out there and generally all around good guy (@incentintel on twitter and www.121-align.com his website) wrote a piece for Fistful of Talent that looked at how incentives release dopamine in the brain – just like drugs do.  He based much of this article off of a paper that I wrote a few years back (find it here).

First off, I was pleased that he utilized my paper as a starting point for his article.

Second, he brings up an interesting concept – are we addicted to incentives and if so, what are the consequences of that?  I had not thought about it in that way.

I encourage you to read the article and follow the comments – which are fantastic (read here at Fistful of Talent)

I will have more to say on this later this week, but wanted to get everyone to go out and read Paul’s piece first.

Thanks.

Kurt

 

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